Identity-first Lending: Who is behind the wheel?

1:00 - 1:30

An identity-first approach to lending is essential for building the foundation of trust in automotive finance. Ensuring an applicant’s legitimacy before approval—or, at the very least, before funding—is now crucial for protecting dealer and lender confidence and preventing fraud before the vehicle is handed over to the applicant. This panel explores identity-first processes, with real-world insights from the Canadian market. Discover how these innovations combat identity fraud, streamline the loan process, and create a safer, more seamless financing experience for everyone involved.

Speakers

  • Anne-Marie Kelly

    Head of Fraud

    Paays

    LinkedIn Moderator

  • Zyra Pangilinan

    Senior Product Manager

    RBC

    LinkedIn Speaker

  • Kevin Andrews

    CEO | President

    Auto One Group

    LinkedIn Speaker

  • Jonah Larmor

    Senior Advisor

    Pioneer Auto Group

    LinkedIn Speaker