An identity-first approach to lending is essential for building the foundation of trust in automotive finance. Ensuring an applicant’s legitimacy before approval—or, at the very least, before funding—is now crucial for protecting dealer and lender confidence and preventing fraud before the vehicle is handed over to the applicant. This panel explores identity-first processes, with real-world insights from the Canadian market. Discover how these innovations combat identity fraud, streamline the loan process, and create a safer, more seamless financing experience for everyone involved.
Speakers
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Anne-Marie Kelly Head of Fraud Paays Moderator -
Zyra Pangilinan Senior Product Manager RBC Speaker -
Kevin Andrews CEO | President AUTO|ONE Group Speaker -
Jonah Larmor Senior Advisor Pioneer Auto Group Speaker