Digital Dealers: Financing in the Age of Online Car Sales

The success of digital automotive retail adoption strategies hinges on solving a billion-dollar paradox: how to digitize a journey when $1.5 billion in dealer commissions is tied to traditional analog processes? This session uncovers the friction between consumer demand for e-commerce speed and the legacy incentives that keep financing conversations behind a desk. As car buyers increasingly start their journey online, the industry is witnessing a breakdown where digital leads often vanish into archaic in-store workflows.

Implementing effective digital automotive retail adoption strategies requires a radical rethinking of the lender-dealer partnership. The panel analyzes technical hurdles in digital document collection and real-time credit decisioning that often force customers to repeat steps in person. To improve digital automotive retail adoption strategies, stakeholders must align their KPIs to prioritize transparency and speed, ensuring that virtual consultations and remote signatures actually reduce the time spent in the F&I office. By exploring the shift from commission-heavy models to volume-based digital efficiencies, this discussion provides a technical roadmap for lenders looking to modernize. Ultimately, digital automotive retail adoption strategies are not just about the software; they are about restructuring the financial rewards of the sale to favor the digital consumer.

• Identification of the primary financial roadblocks preventing a fully digital car-buying experience.
• Best practices for lenders and dealers to synchronize online pre-qualifications with in-store desking.
• Technical insights into utilizing e-contracting and AI-driven consultations to increase closing ratios.

Watch this session to learn how to bridge the gap between legacy commission structures and the modern digital marketplace.