Dealerships are beginning to adapt to consumer demand for a more digital auto purchase experience. However, with dealers currently earning $1.5 billion in commissions, is there sufficient incentive to fully digitize the consumer journey? Lending, in particular, remains a largely analog process. This panel will explore strategies for creating seamless online-to-offline transitions, offering value-added services like virtual consultations, and streamlining financing to stay relevant and competitive. How can lenders collaborate with dealer partners to meet the growing demand for digital lending solutions, a critical component in driving the shift to a fully digital auto purchasing process?
Speakers
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Justin Jakubiak Partner, Litigation | Automotive Law Fogler, Rubinoff LLP Moderator -
Scott Morrison President & Managing Director Nissan Canada Finance | Infiniti | Mitsubishi Motors F.S. Speaker
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Liliane Dubois Director Strategic Development Santander Speaker
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Dan Park CEO Clutch Speaker