Scaling with Ease: A Fireside Chat with goeasy’s President

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In this exclusive session, Patrick Ens explores the strategic framework for scaling non-prime lending in Canada while maintaining a rigorous approach to risk management. As the president of goeasy, Ens provides a masterclass on how the organization balances rapid growth with the necessary safeguards required in a volatile economic landscape. The discussion moves beyond surface-level growth tactics to examine the foundational pillars of scaling non-prime lending in Canada, specifically focusing on how regulatory shifts and technological integration influence the credit market.

Understanding the nuances of scaling non-prime lending in Canada requires a deep dive into customer trust and the ethical responsibilities of a dominant market leader. Ens highlights that sustainable growth is only possible when credit access is expanded responsibly. By analyzing real-world data and market trends, he illustrates why scaling non-prime lending in Canada is as much about sophisticated underwriting as it is about empathetic customer service. This session offers a rare behind-the-scenes look at the operational discipline and vision needed to lead the next chapter of Canadian financial services.

• The strategic integration of machine learning and traditional risk models to improve credit decisioning.
• Methods for navigating the evolving regulatory environment while maintaining market dominance.
• Techniques for building long-term customer loyalty within the non-prime demographic.

Watch the full fireside chat now to gain professional insights into the future of the Canadian credit market.