Swipe Right: How to Use Your Card Program to Scale

Developing a profitable card program strategy requires a deep understanding of how credit products are evolving from traditional revolving lines into complex buy now pay later hybrids. In today’s competitive financial landscape, issuers can no longer rely on legacy models to maintain market share. This session brings together industry leaders to dissect the mechanics of modern product design and the shifting patterns of user behavior. By focusing on developing a profitable card program strategy, organizations can better navigate the tension between aggressive customer acquisition and sustainable risk mitigation.

The panel explores how data-driven insights allow brands to capture long-term loyalty and protect margins in an increasingly crowded market. Whether you are launching a fintech startup or managing a mature portfolio, developing a profitable card program strategy involves balancing technical innovation with regulatory compliance. We dive into the specific challenges of credit adjudication and the rising demand for flexible payment structures. Successfully developing a profitable card program strategy means staying ahead of these trends while ensuring that every swipe delivers value to both the consumer and the enterprise.

• Analysis of the shift toward hybrid credit and BNPL product structures.
• Strategies for risk mitigation and margin protection in volatile markets.
• Techniques for building sustainable customer loyalty through personalized user experiences.

Watch the full session now to gain the technical insights necessary for developing a profitable card program strategy that wins in the Canadian financial ecosystem.